Curcumin, known as "plant gold", is a health secret you must know!

In the wave of health and wellness, the concept of "superfood" has been active in the public eye and has become a "new favorite" in people's pursuit of a healthy life. Curcumin is one of them. From the anti-inflammatory breakfast of European and American supermodels to the celebrity skin care products in Japanese drugstores, from the hot-selling liver protection tablets in domestic e-commerce to the joint care agent for sports experts, curcumin has become the "golden ingredient" in the field of big health with its multiple functions such as anti-inflammatory and antioxidant.

The pain point behind the trillion-dollar market: the "absorption rate tragedy" of curcumin

(I) Low bioavailability
Curcumin itself has low bioavailability, which is mainly because it is neither soluble in water nor in oil, resulting in extremely poor absorption in the human body. After oral administration, traditional curcumin products are excreted from the body without being absorbed in the stomach and small intestine, and cannot effectively exert their potential efficacy.
(II) Poor stability
Curcumin is easily decomposed under conditions such as light, heat, acid and alkali, and has poor stability. This makes it susceptible to environmental factors in actual applications such as food and health products, resulting in loss of effective ingredients and affecting the application effect of the product.

(III) Poor flavor
Ordinary curcumin products have a strong Turmeric taste, which affects consumers' taste experience and limits its application scenarios in food and beverage fields.

Advantages of Zhongda Hengyuan's high bioavailability turmeric

(I) Full life cycle traceability ensures raw material quality
Zhongda Hengyuan has its own raw material planting base, which realizes full life cycle traceability from breeding, field management to harvesting, screening, and factory inspection. This ensures the high quality and purity of turmeric raw materials, and provides a strong guarantee for the safety and stability of the product.

(II) 18.46 times higher bioavailability improves absorption rate
PURCUMIN® Turmeric uses microcapsule sustained-release technology, which adds multiple layers of protection to it, thereby increasing the contact area between the curcumin molecules and the intestines, greatly improving the absorption rate of curcumin. The bioavailability of PURCUMIN® Turmeric products is increased to 18.46 times. This technological breakthrough allows curcumin to be better absorbed and utilized by the human body, giving full play to its efficacy.

(III) Application stability optimization
Zhongda Hengyuan not only improves the bioavailability of curcumin, but also uses a unique high-stable microencapsulation technology to successfully solve the application problem of curcumin (various dissolution conditions). PURCUMIN® turmeric shows good stability under different processing conditions. At the same time, through deodorization technology, its flavor is purer. Food manufacturers can use this raw material to develop innovative products to create market differentiation.

Curcumin application trend

With the change of consumers' health concepts and the increase in demand for high-quality health products, Zhongda Hengyuan will continue to be committed to the research and development and innovation of curcumin products, continuously optimize product performance, expand application areas, and bring more safe, effective and convenient health choices to consumers.