Farewell to 'FD&C Red No. 40.' - Zhongda Hengyuan Natural Red Pigment Application Solution!

In the visual perception of food and beverage, color is not only the external manifestation of the product, but also a key factor in attracting consumers and stimulating their desire to purchase. Red, as a vibrant and visually appealing color, is undoubtedly the preferred color scheme. In the application process of food and beverage, artificial synthetic pigments represented by "tempting red" give products a bright red color tone. However, with the upgrading of health consumption demand, Natural Red pigments have become an excellent choice to replace synthetic pigments in tempting red due to their more natural color.

(Hot topic: The US FDA has announced plans to gradually phase out the artificially synthesized pigment, FD&C Red No. 40, by the end of 2026 for health and safety reasons.) This move has also prompted the food industry to seek natural color rich ingredients to empower products.