Natural Colors Alternative To FD&C Yellow 5+FD&C Blue No.1

Driven by the dual trends of "clean label" and "emotional consumption," green is becoming a visual focal point for consumers. Green directly evokes associations of nature and freshness, triggering consumers' associations of "freshness" and "additive-free," creating a differentiated visual anchor on the shelf. Psychological research confirms that green can reduce anxiety and provide consumers with an emotional "safe haven," aligning with the "healing economy" trend.

When food and beverage manufacturers cleverly utilize Natural Green pigments to successfully connect the value chain of "visual pleasure → health trust → emotional resonance," they can achieve the crucial transition from "optional" to "must-have" for consumers, increasing product value and visual appeal.